Who Gets to Define 'Vegan'? What Four Countries Actually Regulate

Pick up a package labeled "vegan" in a US grocery store, and no federal regulation actually defines what that word means. The FDA said so itself, in writing, in 2025. India takes the opposite approach: a business needs government pre-approval before it can print that word on packaging at all. Japan built a national standard for the word, but for tourists rather than its own residents. And in South Korea, the question of whether school meals should offer a vegetarian option went all the way to the Constitutional Court, which declined to answer it. Vegetarian and vegan populations are growing in all four places. None of them chose to regulate the same thing.

Key takeaways
  • FDA regulations don't currently define "vegetarian" or "vegan," according to a draft industry guidance the agency published in January 2025.
  • India requires a mandatory green-circle or brown-triangle mark on packaged food to show whether it's vegetarian or not, and a separate government pre-approval process before any product can carry a "vegan" logo.
  • Japan created two national agricultural standards in 2022 covering vegan/vegetarian processed foods and restaurant management, driven not by domestic dietary change but by complaints from vegetarian and vegan tourists.
  • In 2020, Korean students, parents and the Green Party filed a constitutional complaint over the right to a vegetarian option in school meals. The Constitutional Court dismissed it on the grounds that menu planning is a school principal's discretion, without ruling on the underlying right itself.
Contents
Wondering what people in other countries actually do about this

There's an international standard. Nobody followed it the same way

An international standard for vegetarian and vegan food does exist. ISO 23662 was published in March 2021, setting definitions and technical criteria for foods and ingredients suitable for vegetarians, including ovo-lacto, ovo and lacto varieties, and for vegans, along with rules for labeling and claims. It applies to business-to-business trade and to labeling, and it only covers stages after harvest. By its own scope, it explicitly excludes human safety, environmental safety, socioeconomic factors, and religious belief.

ISO's own explanation for creating the standard is that while various national labels and laws try to inform consumers, no global reference existed that everyone agreed on. What's telling is what the standard chose to leave out. Religious belief looks like the actual variable driving how different countries built their own rules. Where the international standard stopped, national systems picked different directions.

How do four countries handle it

Vegetarian and vegan populations have grown in all four places covered here. None of them regulated the same thing.

CountryWhere the government intervenedLevel of mandateWhat a consumer can actually checkWho wanted it
United StatesNo definition for labeling terms; broader credit for plant proteins in school mealsNone (treated as personal preference)The ingredient list, not the product nameA deliberate choice to leave it to the market
IndiaMandatory packaging marks (veg/non-veg); pre-approval required for "vegan" claimsMandatoryThe mark on the package settles it, except that milk and dairy fall outside "non-vegetarian" and alcoholic drinks are out of scopeUnconfirmed
JapanNational standards for processed food and restaurant managementA national standard, but voluntary certificationWhere the JAS label appears, it distinguishes four types; many products carry no label at allInbound tourism policy
South KoreaSchool meals left to principal discretion; labeling regulates the "alternative food" category onlyNo dedicated system for vegetarian status itselfNo national label indicates vegetarian status; private certification marks onlyStudents and parents sued for it, and were turned down

Table: how four countries approach government involvement in vegetarian and vegan food. This isn't a ranking of which system is best. It's a map of what each one actually targets.

United States: choosing not to define it

US

FDA regulations don't currently define "vegetarian" or "vegan." The agency said so directly in a draft industry guidance published in January 2025. That document is nonbinding and still in draft form, and it covers plant-based alternatives to eggs, seafood, poultry, meat and dairy. Its core recommendation is specificity: name the actual plant ingredient in a product's name, a "lentil burger" rather than a generic "plant-based burger." The US and Korea arrive at a similar place from opposite directions. Both focus their regulation on preventing consumer confusion rather than defining vegetarian identity itself. Korea built a new category, "alternative food," to do it. The US applies its existing labeling principles and simply leaves the vegetarian and vegan terms themselves undefined.

On school meals, one sentence carries most of the weight of this whole article. A USDA Food and Nutrition Service policy memo states plainly that offering vegetarian or vegan meals is a school's choice, not a requirement. General health concerns aren't disabilities and don't require a menu modification, and personal preferences tied to diet, religion or ethics are treated the same way, distinct from a disability. One state education department put it plainly: since being vegetarian or vegan is a personal preference, not a disability, program operators are encouraged, but not required, to offer vegetarian or vegan entrees.

Korea's answer was "a school principal's discretion." America's was "a personal preference, not a disability." Two entirely different legal systems drew the line in nearly the same place.

Whether a meal counts as a personal preference or as a condition of living is a fault line elsewhere too. On the first meal of the day, an official Japanese survey cut the numbers by household finances: nearly 40 percent of people worried about making ends meet rarely ate breakfast, against under 20 percent of the financially comfortable.

What the US did instead was widen how much plant-based food counts toward a meal's required protein. Tofu, soy yogurt and tempeh all earned specific crediting rules, and a 2024 final rule let nuts and seeds count for the full meat/meat-alternate component across all child nutrition programs. That rulemaking process saw real pressure for broader vegetarian and vegan access. The USDA's answer wasn't a mandate. It was more flexibility for schools to design menus that fit their own communities. Milk substitution, meanwhile, is still a school's option rather than an obligation, which is where a family looking for a vegetarian meal plan actually runs into its first real obstacle.

India: a shape stamped on every package

IN

India requires a mark on packaged food showing whether it's vegetarian or not. Vegetarian gets a green circle inside a green-bordered square; non-vegetarian gets a brown triangle inside a brown-bordered square. The definition of non-vegetarian covers animal-derived ingredients broadly, but explicitly excludes milk and dairy. The mark doesn't apply to alcoholic beverages. India's food safety regulator administers the rule.

Vegan claims go a step further. Under a 2022 regulation, a business has to apply to the relevant licensing authority with test results and a self-declaration that no animal-derived ingredients were used, and only after approval can it print the designated logo. Line up the three systems side by side and the threshold heights fall into a clean order: India requires pre-approval, Japan requires voluntary certification, and the US requires nothing at all.

This article couldn't confirm who actually pushed for India's system. A connection to the country's food culture and religious traditions is a reasonable guess, but this article won't assert that without evidence behind it. What's confirmed is simpler: India is the country that stamps a shape on the package to settle the question, and its choice to exclude milk and dairy from "non-vegetarian" is itself a trace of that food culture built directly into the regulation.

Japan: a standard built for visitors

JP

Japan created two national agricultural standards (JAS) simultaneously in September 2022, one for vegetarian and vegan processed foods, the other for how restaurants serving vegetarian or vegan food should be managed. Pairing a food standard with a restaurant-management standard is a different design from countries that only regulate packaged goods. The processed-food standard doesn't treat "vegetarian" as one category; it splits into four: suitable for those who eat eggs and dairy, eggs only, dairy only, and vegan.

What actually triggered this wasn't a shift in Japanese eating habits. Ministry of Agriculture materials cite roughly 1.67 million vegetarian and vegan visitors among Japan's 2018 inbound tourists, and complaints about too few restaurants flexible enough to accommodate dietary requests. The standard was built for visitors. ISO 23662 arrived in March 2021, and Japan's own standards followed about a year and a half later, in September 2022, a sequence that suggests Japan referenced the international standard while building its own.

The system exists, but actual uptake still looks modest. Based on one certification body's published list, four years after the standards took effect, the number of certified businesses through that body sits in the single digits. That's not a national total, though; other certification bodies exist, so this doesn't settle how widely the standard has actually been adopted across Japan.

South Korea: it went to court, and the court declined to decide

KR

In 2020, the Green Party and a group of vegetarian elementary, middle and high school students and parents filed two constitutional complaints together. One argued that school meal regulations failed to account for vegetarian students in menu planning; the other argued that lawmakers had failed to legislate a right to vegetarian options in public meal programs. The Constitutional Court dismissed both. It found no constitutional basis for concluding that lawmakers were obligated to guarantee a vegetarian option in public meal programs, and it held that school menu planning is a principal's discretionary act, so the absence of a vegetarian choice couldn't be treated as a direct infringement of a constitutional right. The court didn't rule on whether a right to vegetarian choice exists. It sent the question back, saying that's a school principal's call, not a legislative one.

The demand didn't disappear, though. In June 2022, Seoul's education office installed "green meal bars" in 76 schools, aiming to give students a vegetarian option and build awareness around it, with officials also citing the educational value of respecting the rights of students who struggle to eat meat. The request the court dismissed got partially realized a couple of years later as a funded policy, not as a right.

The labeling side follows a similar pattern. What Korea's food safety ministry built isn't a "vegetarian labeling" standard; it's a guideline for "alternative foods," published in November 2023. It defines alternative food as products made mainly from plant ingredients, microorganisms, insects or cultured cells to resemble the taste and texture of existing animal-derived foods, and restricts using terms like "beef" or "milk" on products that don't contain them. The regulatory focus isn't what a vegetarian can choose. It's making sure something made of soy doesn't get mistaken for meat. The words "vegetarian" and "vegan" don't appear in that guideline at all. Vegan certification in Korea is currently handled entirely by private organizations, filling a space where no national standard exists.

There is pushback on the ground, too. Concerns about nutritional balance for growing teenagers surface among school kitchen staff. This article doesn't take a side on whether that concern is well-founded. The nutritional adequacy of a vegetarian diet for adolescents is a separate medical question that would need its own evidence, and this piece is about systems, not nutrition advice.

What a vegetarian can actually check, country by country

Those four systems add up to four different answers to a practical question: what can you personally verify, and where. Here is the same material rearranged into the order you'd actually use it.

Reading a package. In India, the veg/non-veg mark on packaged food is mandatory, so the package itself settles the question. But milk and dairy sit outside the definition of non-vegetarian, so the mark alone isn't enough if you're avoiding dairy, and it doesn't apply to alcoholic beverages at all. In Japan, the JAS standard splits vegetarian into four types (eggs and dairy, eggs only, dairy only, vegan), so the thing to check is which type a label refers to; the catch is that certified businesses number in the single digits even through one certification body, so most products carry no label. In the United States, since federal regulations don't define "vegetarian" or "vegan," the ingredient list carries the information the product name doesn't. And Korea's "alternative food" labeling exists to stop something made of soy from being mistaken for meat; it isn't a label that tells you whether a product suits a vegetarian diet.

Asking for it in a school meal. In Korea, menu planning is a principal's discretionary act, which means the request goes to the school and the district education office rather than to legislators. Seoul has a precedent to point at: the "green meal bars" installed in 76 schools in June 2022. In the United States, offering vegetarian or vegan meals is a school's choice and a personal preference isn't grounds for a required menu modification, but the tools a school can use are spelled out. Tofu, soy yogurt and tempeh have crediting rules, and a 2024 final rule lets nuts and seeds count for the full meat/meat-alternate component. Milk substitution, by contrast, remains the school's option, which is the point where these requests most often stall first.

Before leaning on the international standard. ISO 23662 explicitly excludes religious belief from its scope. If your vegetarianism is grounded in religious practice, that standard doesn't answer for it. The existence of an international standard isn't the same as a guarantee that your own criteria are covered.

Frequently asked questions

Frequently asked

Is there a global standard for vegan labeling?

There's an international one, ISO 23662, published in 2021, defining criteria for vegetarian and vegan food and how it should be labeled. It's a reference standard, not a law, and it explicitly leaves out religious belief, which appears to be the real variable behind how differently countries regulate this.

Why doesn't US law define "vegan"?

The FDA said in a 2025 draft guidance that its regulations don't currently define "vegetarian" or "vegan." Instead of defining those terms, the draft guidance focuses on requiring specific ingredient naming so a product's actual composition is clear.

Why is India's vegan labeling so strict compared to everywhere else?

India requires government pre-approval and a specified logo before a product can claim to be vegan, on top of a mandatory veg/non-veg mark on all packaged food. This article couldn't confirm who originally pushed for that system, so it doesn't speculate on the reason beyond noting the mark itself and what it covers.

Which country has the best system for vegetarians and vegans?

This article doesn't rank them. Each system grew out of a different goal, tourism, consumer confusion, discretionary authority or something unconfirmed, and those goals aren't easily measured against each other on a single scale.

Sources
  1. ISO 23662:2021, Definitions and technical criteria for foods and food ingredients suitable for vegetarians or vegans and for labelling and claims
  2. ISO. "Vegetarian product labelling" news item (March 2021)
  3. Seoul Metropolitan Office of Education. Press release on installing "green meal bars" in 76 schools (June 20, 2022)
  4. Seoul Metropolitan Office of Education Health and Safety Promotion Center. Food and ecological transition education materials
  5. Korea Green Legal Center (Green Korea United). Materials on the school vegetarian meal constitutional complaint
  6. Ministry of Food and Drug Safety (Korea). Guideline on labeling of alternative foods (November 27, 2023, via trade press)
  7. FDA Human Foods Program. Labeling of Plant-Based Alternatives to Animal-Derived Foods: Draft Guidance for Industry (January 2025)
  8. USDA Food and Nutrition Service. Policy memos SP 59-2016 and SP 26-2017
  9. USDA Food and Nutrition Service. Crediting memos SP 02-2024 (tofu/soy yogurt) and SP 25-2019 (tempeh)
  10. 89 FR 31962, Child Nutrition Programs final rule (2024)
  11. 7 CFR 210.10 and 7 CFR Part 210, Appendix A
  12. Food Safety and Standards Authority of India. Guidelines for Vegan Food (July 2022)
  13. USDA Foreign Agricultural Service, FAIRS Country Report Annual India (IN2024-0061)
  14. Japan Ministry of Agriculture, Forestry and Fisheries. JAS standard materials for foods and restaurants suitable for vegetarians and vegans
  15. Japan Vegetarian Society (JAS-accredited certification body). List of JAS-certified businesses
The b-side editorial team

We start from health agencies, medical societies and specialist bodies. Country practices are described as practices, not as claims. Commercial sales pages are never used as sources.

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